광주 어플리케이션 디자인 리브랜딩 & 네이밍
KJ Bank App Icon Design & Naming
About the Project
KJ(Kwangju) Bank, established in 1968, is a regional bank in South Korea. Its name, "Kwangju," is derived from the city of Gwangju, where it is a prominent financial institution.
In 2023, Kwangju Bank initiated a project to redesign and rename its existing app.
The challenge of this project is to propose a new mobile application design and name based on Kwangju Bank's identity, which centers around [#Change #Innovation #Trust].
The image below is the original app design of KJ Bank.
KJ GO BANK
Direction 1
KJ GO Banking" combines the English word "GO" with the Chinese character “高” (pronounced "Go"), which means "high" or "elevated."
This name symbolizes moving forward together with Kwangju Bank's customers and carries the implication of striving towards greater heights
App Design
Inspirations
The design incorporates the Korean consonants ‘ㄱ’ and ‘ㅈ’ to visually capture Kwangju Bank’s identity. By adapting the shapes of ‘ㄱ’ and ‘ㅈ’ from the word "광주" (Kwangju), I crafted a design that is both dynamic and minimalist.
Additionally, the dynamic Hangul design also evokes a sense of motion, intuitively conveying the idea of "GO." This symbolizes Kwangju Bank's dedication to future growth and advancing together with its customers.
